Enhance your status via ostentatious expenditure but avoid scandal and shame. 

In Reiner Knizia's High Society, players bid against each other to acquire the various trappings of wealth (positive-number and multiplier cards) while avoiding its pitfalls (negative number and divisor cards). While bidding, though, keep an eye on your remaining cash - at the end of the game, even though all those positive-number cards might add up to a win, the player with the least money isn't even considered for victory.